Premiere Business Members & Sponsors
"Our competition is not the other great outdoor stores. Our competition is the couch."
With that declaration Sally Jewell, President and CEO of Recreational Equipment, Inc. (REI), welcomed a wide array of non-profits, community service organizations and even competing bike and outdoor equipment stores to REI's second "green prototype" store. The pre-opening day community reception for the new Round Rock store took place on Thursday, September 25.
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