The BikeTexas KidsKup program began 17 years ago to introduce kids to the fun of off-road riding. It has continued thanks to generous partners like Strider, ClifBar, Texas Parks and Wildlife, Texas Department of Transportation, and REI. KidsKup has been part of Safe Routes to School and for many years was featured at most Texas Mountain Bike Racing Association events. The program was redesigned in 2015, making the switch from a primarily mountain-bike event to its current form of a Strider bike course, which has allowed the program to grow from serving 500 kids and families per year to over 1,200 per year.
In addition to introducing kids to the fun of bike riding, the KidsKup program also engages the entire family in healthy lifestyles and active living, as well as introducing families to products of the sport like helmets, bicycles and accessories, and good, healthy food choices.
- category exclusivity
- product placement
- banners at all events
- media: press releases and social media
For additional information, contact us at firstname.lastname@example.org.