Share the Road campaigns have been utilized across the country in order to caution motorists that other forms of transportation utilize and cross roadways. The phrase, “Share the Road,” is applicable to both motorcyclists as well as bicyclists depending on the campaign. Whichever the focus, these campaigns are meant to improve safety conditions for entities by raising awareness and encouraging these segments of the population to watch out for one another. Bike Hutto is now working to build bicycle/car safety awareness in Hutto through their new public education outreach campaign, Share the Road Hutto: Looking Out for Our Neighbors.
Bike Hutto cites campaigns such as Bike Pittsburgh and People For Bikes as serving as inspiration for the Hutto campaign because they emphasize the humanization of bicyclists in order to promote safety. It is a reminder that the person you see on a bike is a friend, family member, and neighbor to someone. The images and descriptive words used in Hutto’s new campaign come directly from their Community of Cyclists program. “It was important for us to use pictures and words from bicyclists that live right here in Hutto,” says Bike Hutto Director, Jessica Romigh. “We hope this is a first step in creating a culture here in Hutto where all forms of transportation that use the roadways can feel safe and be aware of each other.”
The Share the Road Hutto campaign will primarily be a digital marketing campaign in its initial launch with a focus on social media and online publications. Utilizing a combination of images, text, and the #ShareTheRoadHutto hashtag, Bike Hutto hopes to spread this important educational message virally throughout Hutto and Central Texas. The long-term goal will be to do a print ad and sign campaign once a grant and/or sponsor can be found to assist with funding.
For a full display of images currently available within the Share the Road Hutto campaign, please visit http://bikehutto.org/programs/share-the-road-hutto/.
Bike Hutto is a non-profit bicycling advocacy organization located in Hutto, Texas. Our mission is to encourage and foster a community environment within Hutto in which bicyclists of all ages can socialize, receive safety education, and voice their needs for building better bicycle friendly infrastructure. Bike Hutto values the importance of creating a bicycle friendly community within the City of Hutto focusing on the benefits (Transportation, Health, Economics, Recreation, and Environment) that bicycling provides.
