Director, Austin
Board Member since 2018
Rob Sherlock is a 27-year bicycle industry veteran; Like many in the industry, he started racing on the weekends and wrenching at the local bike shop during the week. Rob
would eventually own and operate a bike shop in New Canaan CT. In 2008 Rob moved
to Austin with his wife and two young children and began work at Fallbrook Technologies. Fallbrook is the company that manufactures the Enviolo CVT internal bicycle hub. This disruptive technology has become the go-to drivetrain for e-bikes around the world. Rob continues to be passionate about bicycles and how bicycles can help shape our world. He is currently the Director of Product Strategy and Business Planning for genZe by Mahindra.
