Thursday, 26 April 2012

Safety Bling! Music Video Release

Tuesday, May 1st 

BikeTexas launches our new College Active Transportation Safety program, CATS with a new music video Safety Bling!

BikeTexas kicks off Bike Month 2012 on Tuesday, May 1 with the online release of a new music video produced for our TxDOT-funded, 'CATS' presentations on College Active Transportation Safety.

Safety Bling! features comic rap duo The Rhymanese Twins, aka Jon Steinmeier and Noah Tabakin. This hilarious two-headed, three-legged rap team pumps out the BikeTexas safety message with phat beats, a hysterical, while educational plot line, and the help of rival UT and A&M college students on bikes.

Find Safety Bling! on BikeTexas' Facebook page here and share it with your friends!  Not on Facebook?  No worries -- watch and share the fun on YouTube here.

Safety Bling! complements a set of bicycle and pedestrian safety presentations currently under construction at BikeTexas and destined for freshman orientation at seven to thirteen pilot colleges and universities in Texas this Summer and Fall 2012.

What’s the need? According to the U.S. Department of Transportation, Texas has the third highest number of annual bicyclist fatalities in the U.S. The majority (70%) of those fatalities occurred in urban areas.

College students moving into urban areas to begin post-secondary studies are more economically and socially inclined to walk or cycle – some for the first time and without knowledge of campus area roads or safe riding techniques.  Education about pedestrian and bicycle safety is important for college students' and others’ awareness and safety. Beside safety equipment, BikeTexas CATS presentations will also address, for example -- safe lane positioning when cycling and the dangers of distracted driving, walking, and cycling while using cell phones.

Safety Bling! will fling its three minutes of musical mayhem onto Facebook Tuesday, May 1 with one of BikeTexas’ and the Rhymanese Twins’ active transportation safety messages – Wear a helmet when cycling!  And be visible!  Use lights when you ride at night!

Don't think that they look cool enough? That's fair…
But you'll look less cool in intensive care.
So be an egghead, ya'll -- nerdy! So protect this…
You gonna need it when you roll'n through Texas.

Not yet friends with BikeTexas on Facebook? Today’s a great day to ‘like’ BikeTexas page on Facebook and share Safety Bling! with your friends!

Or, enjoy watching and sharing on Youtube.

BikeTexas sends a bike bell 'Hello!' and 'Thanks!' to Cities of Austin and College Station and the volunteers, contractors, and staff members who helped to make Safety Bling!