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Primal Wear - Denver, CO


Makers of the best cycling apparel since 1992.


Who We Are

Our company was founded by avid cyclists with a desire for high quality cycling apparel that broke the mold. Since 1992, Primal Wear has been dedicated to providing cyclists with highly technical clothing that looks great and performs perfectly. At our heart, we are cyclists, business people and artists who have found a way to combine our talents to produce some of the most recognizable jerseys in the world. Our original designs set riders apart from the crowd - rather it is by bringing your favorite beers and rock groups to life or showing your pride with our military jerseys.

Since our inception the company has been growing steadily and we now sell hundreds of thousands of apparel items around the world every year. Despite our growth, we strive to maintain the grassroots culture that fosters innovation and creativity and allows us to keep in touch with the soul of the sport we are dedicated to. Primal Wear is not now, nor ever will be, a corporation run by a board whose major concern is peddling rather than pedaling. This is a company of die hard cyclists committed to improving the sport.

In fact, lunch time at our Global Headquarters in Denver, Colorado is easy to spot, even from a distance. It's when everyone files through the front door, already on their bikes, ready for the daily afternoon ride.

It's a Primal thing.

Customer Service

Our company is made up of some of the friendliest people in the industry dedicated to providing you with an excellent experience so that the only thing you have to worry about is when you can get out for your next ride. Your order will usually ship the same day it is placed and if there is ever a problem with an order we will personally contact you to make sure everything is taken care of.

As cyclists ourselves, we understand the needs of our customers and constantly strive to ensure that those needs are met. At Primal we are committed to improving the sport we love through the products we make and our best resource is your feedback. Never hesitate to give us a call or shoot us an email – we always love to hear from you.

Business Members, Sponsors, & Friends